Collaborative creative direction for a seasonal Fall campaign to kickoff the brand’s new evolution.

Supplied the art direction for the visual aesthetic across all print assets following the guidelines of a new Brand Deck.

Featured here are some examples of the in-home catalog and postcards, and billboards.

Art direction for monthly and seasonal billboard campaigns throughout Rhode Island, designed to drive awareness and traffic to the Ross-Simons flagship store.

Led creative and art direction for a high-end jewelry collection, developing a cohesive visual campaign across photography and video. Designed and directed the visual storytelling and execution across digital customer touchpoints including a landing page for desktop and mobile experiences.

Collaborative creative direction for a seasonal Summer campaign just before a pivotal moment in the brand’s transition and evolution.

Supplied the art direction for a fresh, clean and uncomplicated visual language around the “Golden Hour” of Summer. The resulting aesthetic created a cohesive visual campaign across print and digital channels.

Featured here are some examples of the in-home catalog and postcards, newsprint ads, and billboards.

Led creative and art direction for seasonal Mother’s Day campaign, developing a cohesive visual campaign across photography and video. Designed and directed the visual storytelling and execution across digital customer touchpoints including homepage and a gift guide landing page.

Created the design for a monthly birthday card mailed to Ross-Simons employees and top customers. Each card features a birthstone-inspired design and personalized copy tailored to the recipient’s birth month, creating the feeling of a thoughtfully custom-designed card.

Collaborative creative direction for a proposed in-home catalog focused on strengthening brand storytelling through a more editorial approach and reduced product density. The goal was to demonstrate the value of creating more visual space for brand messaging by highlighting best sellers and key styles that best represented the brand, while simultaneously introducing the catalog to a larger audience of prospective customers.

I led the art direction and design for the catalog’s visual storytelling. The aesthetic was defined by a soft, limited color palette enhanced with gel lighting, crisp white surfaces, strong directional shadows, and very minimal, intentional propping.

The resulting test proved that reducing product density did not negatively impact sales, while also successfully capturing the attention of a new audience.

Collaborative creative direction for a seasonal Holiday campaign, including art direction for the visual storytelling of the season’s in-home catalog. The visual aesthetic was defined by a refined color palette, luxe papers and fabrics, brocade-inspired shadows, and refracted lighting, complemented by minimal, intentional propping.

ART DIRECTION AND DESIGN

I teamed up with copywriter, Ellie Gebhardt. Together, we brainstormed Shane Co.'s 2017 Holiday Campaign—Big Little Gifts.

Beginning with mockups and mood boards, we pitched the concept to the CMO, Editorial Director and Art Directors. Following approval, I helped Art Direct and Style a week long in-house photoshoot to create the imagery needed for all Shane Co.'s holiday marketing channels. I worked closely with our retouching team for direction on the photography aesthetic. From there, I used these assets to create the holiday catalog. This mailer was sent to 250,000 existing and potential customers across the US. Our team of in-house Graphic Designers used this as the reference guide for all other creative projects for the season. This campaign and mailer attributed to record sales in Shane Co.'s recent history.

Wedding Swag

My wedding was the perfect time to do anything I wanted. The sky was the limit. It was my own personal project—everything from the Save-The-Dates, Wedding Invitations, Homebrew Wedding Favors and more!

WOODLAND CREATURES

A custom baby shower invitation to highlight the newborn’s nursery theme — Woodland Creatures. Design and layout are original with the use of edited stock imagery. 

WallPops Packaging

Packaging design for WallPops wall decals. Items sold online and at retail locations including Bed Bath & Beyond, Buy Buy Baby, Home Depot and more.

Art direction and design for semi-weekly print advertising featured in publications including The Providence Journal, The New York Times, and The Wall Street Journal. Each ad focused on one to three key jewelry styles and promotional offers, strategically designed to drive sales, website traffic, and traffic to the Ross-Simons flagship store.

CUSTOM ILLUSTRATIONS

A custom illustration of the happy couple accents this fun and custom watercolor wedding suite. Hand drawn illustration with watercolor and stock imagery to complete the vibrant set. 

LIVE & LOVE FIERCELY

This campaign was a group collaboration with the creative team at Shane Co. The idea stemmed from a reversible catalog concept featuring Bridal Jewelry if you begin to flip the pages one way, and Fashion Jewelry if you begin the other.

I attended the two-day photo shoot in Denver, CO to provide art direction for our three in-house photographers.

A TWIST ON A CLASSIC

This Save the Date was sent to guests in a postcard style to cut costs on envelopes. Family and friends were sure not to miss these adorable faces in their daily mail.

CAMPAIGN CONCEPT & DIRECTION

This Spring/Summer campaign was concepted as a team with Senior Copywriter, Julie Labuszewski. With Julie’s words, I was able to create a direction for these precious gifts with the beautiful weather that inspires it all.

Photography Art Direction

Attended this photo shoot on location in Malibu, CA to provide Art Direction and Styling for Shane Co.’s in-house photographer, Malwine Schmidt.

Photography Art Direction

Attended this photo shoot on location in Malibu, CA to provide Art Direction and Styling for Shane Co.’s in-house photographer, Josie Pham.

A FOREIGN LOVE

A  wedding suite designed for a special couple with family scattered all around the world. The travel imagery was enhanced with a luggage-tag-shaped RSVP.

WINE LABELS

Launch of wine labels created for Magito Vineyards located in Sonoma wine country.

Gift Card & Holder

This marketing collateral was created using red and gold foil accents for a bit of Shane Co. bling.

LETTERPRESS TRAINED AT AS220

After completing a course certification at AS220, I found an increased love for the art of Letterpress. I’ve used my techniques to create Wedding Stationery, Branding Stationery and Wall Clocks for a little bit of a twist with the art of the press!

SKI RETREAT

A winter wedding suite designed with hand calligraphy and custom ski illustrations. All accented with a touch of glamour with a glittering belly band. Addressed envelopes we adorned with a tailor made return address stamp.

CUSTOM ILLUSTRATIONS

Whimsical custom portraits created for a friend’s Save-The-Date stationery.

Wallpaper Sample Books

Layout design for wallpaper sample books on display at Home Depot, Sherwin Williams and more.

DESSERT SPRINKLES

Gourmet food labels created for Valentine’s Day and St. Patrick’s Day themed dessert sprinkles.