ART DIRECTION AND DESIGN
I teamed up with copywriter, Ellie Gebhardt. Together, we brainstormed Shane Co.'s 2017 Holiday Campaign—Big Little Gifts.
Beginning with mockups and mood boards, we pitched the concept to the CMO, Editorial Director and Art Directors. Following approval, I helped Art Direct and Style a week long in-house photoshoot to create the imagery needed for all Shane Co.'s holiday marketing channels. I worked closely with our retouching team for direction on the photography aesthetic. From there, I used these assets to create the holiday catalog. This mailer was sent to 250,000 existing and potential customers across the US. Our team of in-house Graphic Designers used this as the reference guide for all other creative projects for the season. This campaign and mailer attributed to record sales in Shane Co.'s recent history.
My wedding was the perfect time to do anything I wanted. The sky was the limit. It was my own personal project—everything from the Save-The-Dates, Wedding Invitations, Home-Brew Wedding Favors and more!
A custom baby shower invitation to highlight the newborn’s nursery theme — Woodland Creatures. Design and layout are original with the use of edited stock imagery.
Packaging design for WallPops wall decals. Items sold online and at retail locations including Bed Bath & Beyond, Buy Buy Baby, Home Depot and more.
A custom illustration of the happy couple accents this fun and custom watercolor wedding suite. Hand drawn illustration with watercolor and stock imagery to complete the vibrant set.
LIVE & LOVE FIERCELY
This campaign was a group collaboration with the creative team at Shane Co. The idea stemmed from a reversible catalog concept featuring Bridal Jewelry if you begin to flip the pages one way, and Fashion Jewelry if you begin the other.
I attended the two-day photo shoot in Denver, CO to provide art direction for our three in-house photographers.
A TWIST ON A CLASSIC
This Save the Date was sent to guests in a postcard style to cut costs on envelopes. Family and friends were sure not to miss these adorable faces in their daily mail.
CAMPAIGN CONCEPT & DIRECTION
This Spring/Summer campaign was concepted as a team with Senior Copywriter, Julie Labuszewski. With Julie’s words, I was able to create a direction for these precious gifts with the beautiful weather that inspires it all.
Gourmet food labels created for Valentine’s Day and St. Patrick’s Day themed dessert sprinkles.
Photography Art Direction
Attended this photo shoot on location in Malibu, CA to provide Art Direction and Styling for Shane Co.’s in-house photographer, Malwine Schmidt.
Photography Art Direction
Attended this photo shoot on location in Malibu, CA to provide Art Direction and Styling for Shane Co.’s in-house photographer, Josie Pham.
A FOREIGN LOVE
A wedding suite designed for a special couple with family scattered all around the world. The travel imagery was enhanced with a luggage-tag-shaped RSVP.
Launch of wine labels created for Magito Vineyards located in Sonoma wine country.
Gift Card & Holder
This marketing collateral was created using red and gold foil accents for a bit of Shane Co. bling.
LETTERPRESS TRAINED AT AS220
After completing a course certification at AS220, I found an increased love for the art of Letterpress. I’ve used my techniques to create Wedding Stationery, Branding Stationery and Wall Clocks for a little bit of a twist with the art of the press!
A winter wedding suite designed with hand calligraphy and custom ski illustrations. All accented with a touch of glamour with a glittering belly band. Addressed envelopes we adorned with a tailor made return address stamp.
Whimsical custom portraits created for a friend’s Save-The-Date stationery.
Wallpaper Sample Books
Layout design for wallpaper sample books on display at Home Depot, Sherwin Williams and more.