ART DIRECTION AND DESIGN
I teamed up with copywriter, Ellie Gebhardt. Together, we brainstormed Shane Co.'s 2017 Holiday Campaign—Big Little Gifts.
Beginning with mockups and mood boards, we pitched the concept to the CMO, Editorial Director and Art Directors. Following approval, I helped Art Direct and Style a week long in-house photoshoot to create the imagery needed for all Shane Co.'s holiday marketing channels. I worked closely with our retouching team for direction on the photography aesthetic. From there, I used these assets to create the holiday catalog. This mailer was sent to 250,000 existing and potential customers across the US. Our team of in-house Graphic Designers used this as the reference guide for all other creative projects for the season. This campaign and mailer attributed to record sales in Shane Co.'s recent history.